The Amazon Best Seller rank, or BSR, is an important indicator in the marketing discipline Amazon SEO. It should be noted here that this not only plays a major role for private labelers, for example in product research, but should also be important for retailers with already listed products.

In the following article I would like to give you an overview about the meaning, the calculation, the importance and the application possibilities of BSR´s. Further I hope to uncover some efforts and to solve the general confusion to the topic BSR. Continue reading →