Product images in e-commerce

The problem with which every online shop, every marketplace and of course Amazon, as one of the largest marketplaces in the world, has to deal, is how to compensate for the lack of haptics in purchasing decisions.

In retail, a potential customer can not only perceive a product through visual stimuli, i.e. through its appearance, but can also include any haptic stimuli in the purchase decision. We do this, for example, when we try on a jacket in a store. The decisive factor then is not only how the jacket worked on the mannequin, but also how it works on ourselves, feels and sometimes even smells. Only when all these impressions are right do we decide to buy.

All these steps of the buying process are eliminated in e-commerce. The user can only determine whether he buys a certain product or not on the basis of product images and a product description. Continue reading →