Product Title Basics

First of all, we will take a closer look at the length of the product title. In Germany, 500 characters are available for the product title on the amazon.de marketplace. This is quite a lot compared to Google and Co, where SEOs are familiar with title lengths of 80 characters. Amazon therefore offers its dealers a lot of space to describe the products in the title as precisely as possible, or to equip them with the right set of keywords.

But be careful! The American marketplace has already seen the first changes in this respect, with the maximum length of the product title being limited to 200 characters. This is not yet the case on the German marketplace, but the past has shown that Amazon likes to test changes first on the American marketplace and then later also on the other marketplaces. For this reason, it is recommended to reduce the title length to 200 characters, as it is to be expected that Amazon will soon punish longer product titles on amazon.de as well. Continue reading →